In an era where digital connectivity drives commerce, banks and financial services companies must adapt to remain competitive. This Fireside Chat explores the pivotal transformation of a mid-sized bank from offering traditional offline sales channels to a digital-first marketing approach.

Vish Sastry (Founder & CEO, iQuanti) and our guest speaker, Yvonne Ziomecki (Executive Vice President, Marketing & Sales, HomeEquity Bank) uncover the strategies necessary to lead organizational change effectively.

Additionally, they delve into the critical role of AI, Advanced-Analytics, and Martech systems in empowering this digital marketing transformation.

• Cultivating essential capabilities
• Forging strategic partnerships
• Assembling the right team
• Articulating a compelling vision to the board