As the banking and financial services industry embraces AI, marketing leaders have an unprecedented opportunity to drive efficiency, improve customer experience, and stay ahead of the competition.

This webinar includes a roadmap for digital marketing success, from building foundational capabilities & structures and forging partnerships.

Bank marketers are expected to strike a fine balance in 2024. Even as digital marketing spend is slated to rise this year*, overall marketing budgets continue to shrink. Paid search costs are up. Cookies are going away. And customers are expecting a whole lot more from their banks when it comes to digital experiences.

2023 has been a year of unprecedented changes in the digital marketing landscape. Consumer behaviors and expectations around privacy and personalization are shifting. The way consumers search for information is changing. And the mainstreaming of AI is impacting search and marketing in ways that we’re yet to comprehend.

Digital acquisition is still a work in progress at many banks and financial services companies. While digital channels are critical to business growth, many brands find it difficult to target high quality customers with the same effectiveness as through their traditional channels such as direct mail and referrals.

This year has been one of constant changes and challenges for financial marketers. Trends such as an uncertain macroeconomic environment, increased competition from online banks, the banking crisis, tightening privacy regulation, and generative AI have converged, making it imperative for marketers to reimagine their strategies.

We are witnessing a new chapter in the evolution of AI. It has gone mainstream, and is easily the most buzzed-about technology topic in 2023.

Maximize Marketing Impact in a Tough Market: A Framework for 2023. It’s been decades since we’ve been hit with the double whammy of inflation and recession together. Marketers in every industry will face challenges this coming year. Slower demand and rising costs ideally require bigger ad spends, but marketing budgets will likely be under pressure.

Vish Sastry (CEO, iQuanti) and featured guest Collin Colburn (Senior Analyst, Forrester) discuss how Financial Services firms need to rethink acquisition marketing in 2022.