Vish Sastry (CEO, iQuanti) and featured guest Collin Colburn (Senior Analyst, Forrester) discuss how Financial Services firms need to rethink acquisition marketing in 2022.

Digital acquisition is undergoing enormous change. As you start actioning 2022, it is critical to incorporate learnings from the past year, and rethink how to center acquisition strategy around the consumer rather than only around channels.

• You can expect to walk away with:
• Tactics for FinServ marketers to improve customer acquisition and retention.
• Insights into identifying and using the right influential channels to target customers by interest and intent across the user journey.