Overview

Maximize Marketing Impact in a Tough Market: A Framework for 2023

It’s been decades since we’ve been hit with the double whammy of inflation and recession together. Marketers in every industry will face challenges this coming year. Slower demand and rising costs ideally require bigger ad spends, but marketing budgets will likely be under pressure.

With the anticipated economic downturn, what can marketers do to rise to these challenges and meet organizational goals in 2023?

Join Vish Sastry Rachakonda (CEO & Founder, iQuanti) and guest speaker Nikhil Lai (Senior Analyst, Forrester) as they address this in a webinar.

  • Drive efficiencies within your most successful (and expensive) channels
  • Manage omnichannel efforts more efficiently
  • Build efficiencies in marketing operations, and
  • Capitalize on the challenging economic environment to opportunistically expand your share of voice in the market
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