With competition to acquire customers getting stiffer than ever, brands are looking to leverage performance marketing campaigns to engage and acquire customers. So, what sets apart a great performance marketing campaign? Watch this on-demand webinar where Sreekant Lanka (Senior Vice President, Digital Solutions at iQuanti) pinpoints the key ingredients required to run highly effective ad campaigns – all the way from planning to driving results.

After 20+ years of looking at keywords, reach, frequency and incrementality, marketers need to think “beyond search,” and shift their focus on where their users are!

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world.