On Demand Webinar - iQuanti Performance Marketing Agency

Andy McKenna,

Senior Director, CRO, iQuanti

As Senior Director of Experience Optimization at iQuanti, Andy is focused on building out profitable experimentation programs for our clients. He has over 20 years of experience, having worked both client-side and agency-side with the likes of NatWest Bank, Direct Line Insurance, Coca-Cola, Marks & Spencer and M&G. A thought leader in digital experience optimization, he has written and spoken for numerous publications including Search Engine Land and Conversion XL.

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Webinars featuring Andy McKenna

Maximizing Digital Experience: Strategic Experimentation for Financial Services

As digital engagement becomes a cornerstone for banks and financial services, continuous experimentation is critical to optimizing user experiences.

7 Ways to Make Your Landing Pages Work Harder for You!

Today’s customers crave an individualized experience that a one-size-fits-all web page can no longer provide. With conversion being the primary goal, landing pages aren’t a tool marketers can afford to overlook!