Paid search advertising is one of the quickest and most cost-effective ways to reach your customers before your competitors do. A good paid search strategy can help you target your audience accurately, drive relevant traffic to your website, and increase conversions.

With so much at stake, how can you make sure your digital marketing agency or in-house strategy is geared toward meeting your business goals?

Matt Boland, Senior Director, Paid Search, iQuanti, answered this in our webinar with Search Engine Land. Watch the recording to learn:

Connect with us today to set up a detailed walkthrough of our approach to maximizing ROI from paid search.

• The four elements of an effective campaign
• Tips and tools to monitor your account
• How to use Optiscore to see how well your Google Ads account is set up
• Best practices for managing your relationship with your agency