In today’s digital world, user journeys are more fragmented, creating challenges for banking and financial services marketers. As consumers engage with multiple platforms and content types, guiding them through a unified journey requires innovative strategies.

Watch this on-demand webinar where Aditya Saxena—Senior Vice President, Head of Solutions & Consulting at iQuanti and Amy Radin, Executive Advisor and Lecturer at Columbia University, share insights on evolution of multi-platform digital consumer journeys and implications for marketing strategy. They explore product discovery options and the importance of creating brand presence across digital touchpoints.

Gain insights into understanding key audiences and journeys, assessing shelf-space opportunities, and optimizing presence.

Equip yourself with the tools and knowledge to navigate fragmented digital journeys in the banking and financial services industry.

• Evolution of Content Marketing: Understand the shift from traditional to dynamic, multi-channel strategies.
• User Discovery and Attention: Explore how diverse platforms and content types, impact user behavior.
• Fragmented User Journeys: Learn to navigate and optimize fragmented digital journeys.
• Content Strategy Execution: Develop a robust content roadmap and strategy for effective execution.