In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. Watch this on-demand webinar where Shaubhik Ray (Sr. Director, Digital Analytics Solutions at iQuanti) delves into the intricate relationship between organic and paid search channels, offering actionable insights for measuring their success to maximize their combined potential.

Designed for both digital marketers and marketing leaders, this webinar will provide a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.

Watch now to equip yourself with the knowledge and tools necessary to excel in holistic search measurement.

• Integrated Metrics and KPIs: How to define and track key metrics to capture performance of organic and paid search. Gain a holistic view for informed strategic decisions.
• Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
• Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns. Balance efforts to enhance visibility, drive traffic, and increase conversions.