Overview

After 20+ years of looking at keywords, reach, frequency and incrementality, marketers need to think “beyond search,” and shift their focus on where their users are!

Brands need to invest in new and innovative ways to connect with their users and add new channels to their marketing-mix to maximize the results and impact.

Watch this iQuanti-Search Engine Journal webinar, where Sreekant Lanka (SVP, Digital Solutions at iQuanti) shares insights on the emerging media trends across industries, and new performance marketing platforms that can help grow business.

Key Takeaways

• Search and SERPs are evolving, AI technologies may eventually change the face of ‘Search’
• Gen Z is on its way to becoming the most dominant customer segment. This segment also has the lowest attention span
• New social media platforms and short form content are taking center stage to cater to the needs of the evolving customer base

Contact us today to assess your media strategy and get it tailormade with your user journey.