Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business
iQuanti’s Aditya Saxena (VP, APAC) writes in Entrepreneur.com about how a strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel. Enterprises and small businesses in India are increasingly...
Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale
“One of the biggest challenges that start-ups face”, says Aditya Saxena (VP APAC, iQuanti), “is how to be discoverable.” Growing your brand should be one of your top priorities to ensure continued success and this is where Search optimization can offer your business...
Page Speed Optimization: Significance & Best Practices
Enhancing user experience is of great importance for a website. Users tend to have a very short attention span and it is important that they can access data at the earliest on a page. The faster the content loads, greater are the chances of user satisfaction,...