Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
What does it really take for enterprise organizations to turn their search channel into a lead-generating machine? Why do some enterprises succeed while others fail at executing their SEO programs, even with the right investments and the right people? What drives...
Search Engine Journal: Can SEO Be Made Predictable?
iQuanti’s Ajay Rama (SVP, Products & Solutions) writes in Search Engine Journal about how, with the deeper understanding of data and development of the right algorithmic scoring models, SEO can stand on its own as an acquisition channel—becoming more...
Holistic Search: Integrating SEO and PPC in your enterprise search strategy
What is holistic search? Holistic search refers to a search strategy that integrates paid search and SEO to maximize “shelf space” on search engine results pages (SERPs) for all of your target keywords, across the entire customer journey. By running your...