MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers
The advent of digital neo banks, insurtech, and mobile-only financial services have made a seismic change in the financial sector across the world. Digital banks are reaching out to their target audience through social media and content channels. They are connecting...
Responding to COVID-19: Evolving Credit Card Search Trends
In our last report, we looked at the changing consumer needs in response to the COVID-19 crisis. At iQuanti, we have been constantly monitoring the fluctuations in search demand to understand consumer priorities and help our clients adapt and win in this new normal....
Responding to COVID-19: Social Listening Strategies for Financial Marketers
The COVID-19 pandemic has disrupted lives, livelihoods, and economies the world over. The Banking and Financial Services industry has been faced with some serious challenges through this crisis – the economic uncertainties, the unanticipated shift in operating...