Driving growth through integrated marketing mastery
At iQuanti, we recognize the pitfalls of fragmented messaging and disjointed customer experiences. This is why our integrated marketing services are designed to bridge the gap between channels, ensuring that every facet of your marketing strategy works harmoniously toward a common goal and delivering cohesive brand experiences that resonate with your audience at every touchpoint.
A rolled-up consolidated media plan
OTT, Social, Content
Content
Maximize SERP presence & drive awareness on key offerings via educational content & content outreach
Social, Display, Organic Search, Testing
Paid Social
Positioning on desirable audience segments & personas
- Target relevant affinities, topics & interests
Creative strategy
Key value attributes & customer
preferences
Search, Select Social, Display, LP Tests
Holistic Search (Paid + SEO) strategy to improve acquisition economics
- Paid search: Structural optimisations to maximise coverage on efficient & competitive keywords
- Content:Reallocate spending on SEO efforts to efficiently win on keywords with high CPA pressures on paid
Retargeting: Build consideration intents to feed into demand for bottom-funnel
- Paid Social & Search retargeting on top-mid-funnel page-visitors from organic
Crafting Cohesive Campaigns: Where Strategy Meets Synergy
When channels operate in silos, brands risk diluting their messaging and confusing their audience, ultimately hindering brand loyalty and growth. We help our clients understand the complexities involved in navigating today’s multi-channel landscape. Our proven four-step framework ensures that your brand remains at the forefront of your audience’s mind.
Aligning Goals &
Objectives
We collaborate closely with our clients to establish clear objectives that align with their overarching business goals, ensuring a unified vision across all marketing efforts.
Unified Brand
Messaging
Through meticulous brand strategy and messaging development, we craft a consistent voice that resonates with your audience across channels.
Seamless Team
Integration
Our integrated approach extends beyond marketing departments, fostering alignment across all teams to ensure seamless execution and consistency in messaging.
Data-Driven Strategy
Refinement
Leveraging advanced analytics and reporting tools, we continuously monitor and analyze campaign performance, providing actionable insights to optimize strategy and maximize ROI.
Customer Success Stories
See how our clients have supercharged their digital acquisition with integrated marketing
How Laurel Road reimagined banking and finance for healthcare professionals with a digital experience tailor-made for them
Laurel Road leveraged content and SEO to establish itself as a banking and financial partner of choice for doctors
Read more >>
How a financial services leader reached Gen Z audiences and increased traffic by 90% with an innovative content strategy
A leading US-based multinational financial services corporation
Read more >>
How a leading cruise company navigated volatile demand with creative targeting and automated bidding
Our client operates sightseeing cruises in one of the US’s most iconic cities, granting tourists an unforgettable riverfront view of the city’s most famous landmarks.
Read more >>Partners & Awards
We work with some of the top platforms to deliver award-winning results to our clients
Strategic Insights
Read insights from our digital marketing experts on maximizing ROI from demand generation efforts
Performance Marketing Report For Banking and Financial Services
In this edition of the iQuanti quarterly, we explore key technology and financial market trends.
Digital Media Insights to Guide Your 2024 Strategy
Understanding the key digital media spending trends for financial services and insurance sectors
A CMO’s Guide to Rethinking Digital & Performance Marketing Strategy in 2024
The digital marketing landscape has possibly seen more changes in the last year than in the last decade. Advances in generative AI, privacy, and personalization have collided with economic and regulatory uncertainty to create unmatched challenges and opportunities for marketers.
