Performance Marketing Report

For Banking and Financial Services

Q4 2024 EDITION

In this edition of the iQuanti Quarterly, we delve into pivotal shifts within the performance marketing landscape for banking and financial services.

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Overview

Google maintains strong growth. Continues elevating content quality in search, and aligns AI Overviews closer to organic search.
New entrant in search space - SearchGPT from Open AI – could open new avenues for visibility for brands.
YouTube's ad revenues and Shorts continue to surge. Expands role in advertising and engagement.
Reddit records strong growth, positioning itself as a viable addition to marketers’ channel mix.
U.S. economy shows some resilience. Credit Cards, Consumer Lending, Wealth Management see momentum.

How can you ride these trends to win?

“The digital landscape is evolving rapidly, but its core principles remain unchanged. We marketers must stay agile and adapt, while focusing on the fundamentals of delivering superior user experiences.”

Vish Sastry Rachakonda, Founder & CEO, iQuanti

Key Numbers

$88.3BnAlphabet’s revenue increased in Q3 2024

$8.9BnYouTube revenue in Q3 2024

68%YoY growth in Reddit ad revenue

6.9%YoY growth on credit card balances

36.4MnReddit's Daily Active Users

58.2 minsAverage time spent by users per day on TikTok

Special Story

The Path to Personalization in Banking

Consumer expectations for personalized experiences are higher than ever across categories, and this includes the banking space. Banks can adopt effective strategies and technologies to increase personalized user experiences.