Performance Marketing Report
For Banking and Financial Services
Q3 2024 EDITION
In this edition of the iQuanti Quarterly, we delve into pivotal shifts within the performance marketing landscape for banking and financial services.
Download Now Download Now
Overview
-
Gen Z’s Shift to Social Media for Search: Gen Z is rewriting the rules of online search, favoring Tik Tok and Instagram over traditional search engines.
-
TikTok Defies Odds: With high user engagement and a new app launched to rival Instagram, TikTok continues to dominate as the preferred platform for a younger audience.
-
Reddit’s Growth Story: With rising ad revenue, a Google collaboration, and key sports partnerships, Reddit remains a powerful platform for niche audience engagement and impactful marketing.
-
Surge of Video in User Journey: Video content has strong presence and engagement across multiple platforms including search, resulting in significant user engagement and search traffic.
-
Google’s Cookie Reversal and Its Impact: Google's delay in cookie deprecation highlights ongoing challenges with alternatives like Privacy Sandbox, stressing the need for adaptive data strategies.
-
Economic Shifts Impacting Consumer Behavior: Amidst declining confidence and rising unemployment, consumer spending and customer balances defy the odds.
How can you ride these trends to win?
Vish Sastry Rachakonda, Founder & CEO, iQuanti
Key Numbers
Special Story
Mastering Fragmented User Journeys: The Art of Multi-Touchpoint Content Strategy
Mastering fragmented user journeys demands a strategic approach to multi-touchpoint content, ensuring seamless engagement across channels. Dive into our special story to uncover secrets to create a unified journey that resonates with today’s digital consumers.
Related Content
Q2 2024 EDITION
Explore the latest industry trends, key performance indicators, acquisition trends for banking and financial services.
Q1 2024 EDITION
After digital marketing spend dipped for two years in a row, financial services brands are expected to up their budgets in 2024. What are the platform, privacy, and industry trends.
Q4 2023 EDITION
After a volatile H1, what are the trends shaping financial marketing? This report brings you the updates that matter and decodes what they mean for your marketing strategy.