Overview
2024 continues to build on several trends that we saw in the last few years.
- YouTube is displacing networks, offering a notable opportunity for marketers with its extensive reach and advanced ad features.
- Increased privacy measures and cookie restrictions are transforming marketing practices across browsers and devices, impacting financial services’ performance marketing.
- The FinServ market is starting to see pre-pandemic levels of stability and consumer behavior in some categories like lending, balances, write-offs, and credit cards. However, consumers are still adjusting behaviors in the higher interest rate environment, especially in how they spend, save, and borrow.
- Gen Z is a critical customer segment, at 20% of the population. Marketers need to target Gen Zer’s with the right strategies, to match the generation’s unique goals and consumption habits.
How can you ride these trends to win?
Vish Sastry Rachakonda, Founder & CEO, iQuanti
Key Numbers
In Focus
Navigating the Cookieless World
Navigating the cookieless world requires marketers to pivot towards privacy-first strategies while still delivering personalized experiences. Read the report to discover iQuanti’s “5-Point Tech & Measurement Roadmap” to navigate the cookieless world, successfully.
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