2023 has been a year of challenges and change for financial marketers. Ongoing economic uncertainty, tightening marketing budgets, constantly changing platform updates, and new privacy regulations have brought home the urgency to leverage data and AI innovatively to measure and drive marketing success.
This report presents a quick look at the emerging trends that are reshaping the banking and financial services landscape in the US. It also discusses iQuanti’s approach to helping leading banks transform their performance marketing strategies to stay ahead of the curve.
Read the report to learn about:
- AI in marketing: Use cases for banking & financial services
- Building a robust strategy to collect, activate, and leverage first-party data
- Effectively balancing upper and bottom-funnel spending
- Deploying agile spending and allocation decisions in performance marketings
- Unlocking paid search and SEO synergies to improve acquisition economics
