Overview

After a tumultuous 2023, digital marketers are continuing to face expectations to do more with less in 2024 as well.

How can regional banks and financial services firms make the most of their advertising dollars in a highly competitive digital marketing landscape?

iQuanti’s VP-Solutions and financial services marketing expert, Vishal Maru, explored this question and shared five strategies to drive your paid search goals in a recent webinar.

Watch the webinar to learn how you can supercharge ad performance by:

• Optimizing landing page performance to boost engagement and conversions
• Investing in 10X Content with rich media to up performance across SEO and paid search
• Using incrementality tests to maximize ROI on branded search ads
• Crafting a non-brand search strategy aligned to competitive strengths and weaknesses
• Deploying conversion value-based bidding tailormade for consumer banking