Overview

Digital acquisition is still a work in progress at many banks and financial services companies. While digital channels are critical to business growth, many brands find it difficult to target high quality customers with the same effectiveness as through their traditional channels such as direct mail and referrals.

How can financial marketers up their digital acquisition marketing to acquire top-tier customers in today’s challenging economic and advertising landscapes?

Watch this American Banker webinar featuring Vish Sastry, iQuanti’s founder and CEO, and Gaurav Sharma, former Head of Card Acquisition Marketing at Discover, for strategies they have used to improve the quality of leads from digital marketing. Gain actionable insights on how you can:

Key Takeaways:

• Align targeting strategy to improve credit quality of applications
• Optimize messaging to help filter for target customers
• Filter for credit through user journey experiences
• Optimize lead gen campaigns by improving lead quality