In this edition of the iQuanti Quarterly, we delve into pivotal shifts within the performance marketing landscape for banking and financial services.
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As we start 2024, financial marketers face the same challenges as marketers the world over – continuing economic uncertainty and evolving changes in the digital advertising ecosystem will call for delivering bigger, better results with tighter marketing budgets.
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Content is the backbone of all digital marketing. From attracting and engaging audiences, driving leads and conversions, to building brand loyalty, effective content is crucial for digital marketing success.
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Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road's banking and lending solutions
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Case Study: How a top financial services corporation won over a Gen Z audience and gained a 90% bump in traffic with an innovative content strategy The Client A leading US-based
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Case Study: How iQuanti helped a financial services company migrate seamlessly to GA4 The Client A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans,
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