Contently connects with iQuantism to get the scoop on Google’s new Search Analytics
While social media is undoubtedly a driving force for online traffic and engagement, search offers new opportunities for analyzing and understanding traffic better…
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COO John Ward speaks about Brand Marketing on CMO
As CMO, you are responsible for the health of some of your company’s most vital organs—its digital marketing system. Just like in the human body, many inefficiencies can develop over time, especially when digital isn’t treated as an intrinsic, dynamic component of a larger marketing strategy.
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CEO Sastry Rachakonda talks about patriotic themes and search strategies around 4th of July celebrations on Momentology
“According to Sastry Rachakonda, CEO of digital marketing agency iQuanti, brands should opt for a quantitative approach using analytics to examine issues like:
1. Analyzing search trends on patriotism.
2. Modeling data to find the correlation between a given brand and patriotism.
3. Mining the customer base to do a demographic match and understand patriotic propensity.
4. Projecting the potential impact from positive/negative perspectives.”
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