Econtent: 5 Tactics to Win in Mobile SEO
Mobile SEO matters more than ever, with Google’s indexer now prioritizing mobile web pages. Here’s what you can do to enhance your mobile search visibility.
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GeoMarketing: How Marketers Should Be Optimizing for Voice Search Right Now
Optimizing for voice searches is more about themes than keywords, iQuanti strategist Michael Bertini says. See his voice SEO insights in GeoMarketing.
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Search Engine Journal: Why You Need to Be Optimizing Content for Search
Optimizing content for search – and getting your content into Google’s Answer Box results – has a number of benefits. See what they are in Search Engine Journal.
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How Consumers and Brands Are Responding to the Cambridge Analytica Scandal
Consumers seek to protect their personal info in the wake of the Cambridge Analytica scandal…
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ThinkAdvisor: Consumers Navigating Their Options Without Insurance Agents
Instances when consumers search for live insurance agents have dropped nearly 20 percent this year, iQuanti search data illustrates. Read this article to see why.
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GeoMarketing: Why Ratings and Reviews Matter in Local SEO
Getting more local ratings and reviews can improve your ranking in local searches. Find out why in GeoMarketing.
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eMarketer: GDPR Terms a Big Draw for Search Advertisers
Paid search spending on GDPR terms has risen more than 2,000 percent, iQuanti data shows. Read more in eMarketer on search advertisers’ latest strategy.
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MediaPost: Companies Conducting More GDPR Compliance Searches
GDPR compliance has become a watchword in the weeks before the new privacy rules come into effect. Searches for ‘GDPR requirements’ have also risen sharply.
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CRM Buyer: How B2B Marketing Software Is Being Infused With AI Insights
Artificial intelligence may eat the world – and it could start with marketing software. Read how this B2B marketing tool now offers smarter AI insights.
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AdAge: As Full Rollout Approaches, GDPR Searches Surge
GDPR searches have risen nearly 200 percent as people seek information about the forthcoming rules. Read iQuanti’s trend analysis in AdAge.
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MediaPost: How Advertisers Could Offer Blockchain Payments to Consumers
Blockchain payments could be coming sooner than you think, iQuanti’s CEO writes in MediaPost. Here’s how advertiser-to-consumer payments would alter the ad ecosystem.
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E-Commerce Times: In Wake of Scandal, Facebook User Growth May Slow
Facebook, rocked by news that its users’ data had been used improperly, may face more headaches in the coming months – such as a slowdown in Facebook user growth.
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Econtent: What Marketers Can Do to Manage Facebook Algorithm Changes
There’s a growing need for marketers to manage Facebook algorithm changes and ensure engagement doesn’t drop. Econtent has the tips you need.
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Banking Exchange: How Google’s Algorithm Updates Could Hurt Your Search Ranking
Recent Google algorithm updates could lower your brand’s organic rankings for certain keywords. Here’s what you need to know about Google’s changes.
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Inc.: User Interest Grows in Removing Facebook Accounts
Are you thinking about removing Facebook? You’re not alone. iQuanti data cited by Inc. magazine shows that consumers are interested in deleting their Facebook accounts.
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MediaPost: Consumers Ask How to Delete Facebook
A growing number of people appear interested in how to delete Facebook accounts. Searches for the term rose in the wake of Facebook’s privacy scandal.
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Quartz: Facebook’s Privacy Woes May Lead Advertisers to Flee
Facebook is reeling from the Cambridge Analytica scandal, and its troubles may continue. Companies may opt to pull back on Facebook ads in the coming months.
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Marketing Dive: Pizza Brands Experience Surge in Search Interest
Pizza brands are capturing consumers’ growing interest in Pi Day by offering special deals. See what tactics they’re employing in this Marketing Dive article.
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