Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale
iQuanti’s Aditya Saxena (VP APAC) offers tips to entrepreneurs oh how (and why) use SEO to help be found by their targeted consumer segment and acquire the critical mass to scale rapidly. A brand’s investment in SEO also inspires confidence…
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MarketingProfs: CMS Migration – SEO Considerations for Enterprises
Why is it important for enterprises to select the right CMS while considering site migration? What are the SEO considerations to ensure a flawless website migration? iQuanti’s Michael Bertini shares his thoughts in MarketingProfs…
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The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble
iQuanti’s Michael Bertini joins industry experts on The Financial Brand in assessing the impact and offer suggestions on how banks and credit unions can adapt to Chrome cookies crumbling.
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Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
Read iQuanti’s Aditya Saxena’s (VP, APAC) views, as seen in Economic Times, on the importance of the use of data analytics to drive higher ROI on marketing spends across marketing channels.
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Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
iQuanti’s Sastry Rachakonda writes in Forbes about what it takes for enterprise companies to pan and execute highly successful SEO programs. Why do some enterprises succeed while others fail at…
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Business World: Why Instagram Stories Must be a Part of Your Marketing Strategy in 2020
Aditya Saxena (VP APAC, iQuanti) writes in Business World’s ‘Everything Experiential’ about how Instagram has emerged as a compelling paid channel within enterprise digital marketing and why Stories need to be…
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Financial Express: How Brands Can Boost ROI through CRO
Entrepreneurs can get more bang for their buck by investing in CRO, says iQuanti’s Aditya Saxena (Vice President, APAC) in the Financial Express. CRO is a heavily under-invested strategy currently and has the potential to boost…
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The Financial Brand: The Financial Marketer’s Guide to Building Voice Search Strategy
As voice continues to gain traction in the marketplace, banking and financial services brands will need a strategy for winning as much voice ‘traffic’ as possible, writes iQuanti’s Wayne Cichanski in The Financial Brand…
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iQuanti Named to the 2019 ‘Adweek 100: Fastest-Growing Agencies’ List
iQuanti has been named to Adweek’s inaugural list of the 100 Fastest Growing Agencies, with a notable 72% growth over the last three years. Congratulations, #TeamiQuanti!
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Search Engine Journal: Can SEO Be Made Predictable?
iQuanti’s Ajay Rama writes in SEJ about how SEOs can gain more visibility into the drivers of search performance and begin to leverage data and develop algorithmic scoring models to build predictability in SEO.
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iQuanti Expands Operations in the APAC Region
iQuanti announces its foray into APAC markets today. iQuanti is doubling down on APAC to bring Fortune 500-level differentiated and data-driven digital marketing expertise to more of the APAC enterprise market.
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iQuanti Recognized on the Inc. 5000 List for Fifth Time
iQuanti is joining the elite Inc 5000 Hall of Fame this year with its 5th time feature on the list of fastest growing companies in the U.S. Congratulations, #TeamiQuanti!
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Admap: iQuanti’s Tony Hooper Talks About the Future of Payments
As software eats the payments world, three factors – user-oriented design, strong partnerships and a focus on specific market niches – will be essential success factors for payments companies. Read Tony Hooper’s insights…
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Velocitize Talks: About Privacy, Personalization & the Future of Advertising
iQuanti’s Brent Trimble talks to WPEngine’s Andy North about the age of data, consumer privacy, personalization, latest trends and staying ahead of the advertising curve. View the full interview here.
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Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted digital ads allow for niche engagements at scale, ultimately improving customer relationships and boosting customer lifetime value. iQuanti’s Dan Borger highlights targeting’s invisible benefits and discusses what can be done to make targeted…
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Forbes: Changes ahead for Facebook retargeting campaigns?
Facebook’s “clear history” tool, expected to be rolled out later this year, could impact brands’ retargeting efforts – and may force them to rethink some of their digital marketing strategies, iQuanti social director Melianthe Kines tells Forbes.
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Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum
Sastry Rachakonda (CEO, iQuanti), charts out three ways for employers to leverage learnings from digital marketers. Your customer-facing and prospective employee-facing brands must move in lockstep, Sastry writes…
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Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
#TeamiQuanti proudly welcomes Sreekant, who will now lead our efforts to drive superior paid channel performance through advanced data modeling. Sreekant is the former Head of Google’s Programmatic Advertising Strategy.
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