Using proprietary predictive digital data tools, iQuanti, a digital marketing agency, checked the search frequency via Google and Bing for over 90 nominees in 16 different categories The winners were selected by those nominees that were searched for the most. Some of the predictions were as follows:
Best Drama Series:
Critics Prediction Mad Men
iQuanti Prediction Game of Thrones
Best Comedy Series:
Critics Prediction Modern Family
iQuanti Prediction Modern Family
Best Variety Talk Show:
Critics Prediction The Colbert Report
iQuanti Prediction The Colbert Report
Best Variety Sketch Series:
Critics Prediction Inside Amy Schumer
iQuanti Prediction Saturday Night Live
