“Many smaller companies are concerned about boosting their mobile presence, and for good reason: Viswanatha Rachakonda, CEO of digital marketing company iQuanti, said that customers are increasingly more connected via their mobile devices, which is leading to earlier research and longer sales cycles for the holidays. “”The acceleration of app usage … will [lead to] purchases being made on the move on Amazon or other e-tailers,”” Rachakonda said. “”Ensure that your digital presence is mobile-ready, since the search may be happening on mobile. Your Black Friday sales may [also] be lower than expected. That has been the trend as sales cycles move online and go longer.”””
Other articles you may like :
iQuanti CEO Sastry Rachakonda speaks to Nicole Fallon from Business News Daily on being CEO during iQuanti’s high-growth phase
January 29, 2016
Recognize when to scale up and change your role. “The characteristics that make a...
Read More
Performance Marketing Report for Banking & Financial Services Q1 2025
March 25, 2025
In this edition of the iQuanti Quarterly, we delve into pivotal shifts within the performance marketing landscape for banking and financial services.
Read More
Performance Marketing Report for Banking and Financial Services Q4 2024
December 10, 2024
In this edition of the iQuanti Quarterly, we delve into pivotal shifts within the performance marketing landscape for banking and financial services.
Read More