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Overview

Despite all the buzz around Generative AI, there is already a wide variety of other AI-driven tools that savvy marketers are using to scale personalization, make smarter allocation decisions, and automate their processes. The tools are here, and the impact is clear, but it takes changes in mindset, operations, and tech philosophy to reap the benefits.

Join David Edelman, Executive Advisor, Former Fortune 50 CMO, & HBS Professor and Vish Sastry, CEO iQuanti for a fireside chat as they discuss David’s recent Harvard Business Review article on “Customer Experience in the Age of AI,” and share specific examples for how marketers can turbo-charge:

  • Targeting and personalization
  • Media allocation
  • Massively scaled testing of content and its optimization
  • Organizational readiness to be nimble and scale for AI

When: Wednesday April 5, 2023 at 12 PM ET

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