Case Study: Ranking Position
Leading Insurance Company achieved 147% more keywords in #1 ranking position for its targeted local markets by implementing funnel based content strategy – key recommendation from ALPS™.
The Challenge
- Reduction in media spend combined with need for growth.
- Limited analytics reporting capabilities.
- A more competitive marketplace for keyword bidding.
- Need for fast design and build for new digital properties.
- Limited available content and need to grow SEO footprint.
The Solution
- Paid Acquisition Management – PPC, Display / Remarketing, Social.
- Organic Acquisition Management – SEO.
- Website and Landing Page Design, Development and Hosting.
- Website and Landing Page Experience Optimization.
- Analytics tagging, tracking and reporting.
- Cross channel optimization.
- End to end strategy
%
Increase in Leads Year over Year
%
Reduction in Spend Year over Year
%
Reduction in Overall Bounce Rate
Landing Pages: Built, Hosted, & Optimized
Tools Used to Accomplish Goals
ALPS
HMVT
iVdYo
QSM
Case Studies
Demand Generation
See how we generated double digit growth in leads and spent less on media.
Digital Acquisition – SEO
See how we increased the organic footprint of a major brand in a highly competitive market.
Experience Optimization
See how we made conversion gains and created a cohesive site experience.