Case Study: Enterprise SEO Strategy
At iQuanti search is at the core of what we do. We were tasked with reversing large negative trends on critical keywords and increasing organic volume. To achieve this, we developed a multi-phased approach that included a full SEO assessment including a deep analytical dive into the entire search ecosystem, detailed strategies and prioritized tactics for on-page, off-page, technical architecture, and social elements, and a disciplined competitive monitoring system. As a result, they are winning in search and dominating the space most critical to their business.
The challenge
- Limited content releases with compliance
- Increased competitive market landscape around key terms
- Coordination and synchronization of multiple internal teams
- Limited available content and need to grow SEO footprint
The solution
- Strong technical and infrastructure
- Organic acquisition management – SEO
- Analytics tagging, tracking and reporting
- Cross channel insights and drivers
- Multi-phased organic strategy
%
INCREASE IN TOP 1-3 RANKS
CLASSIFICATION MODEL | BASED ON THEMES AND INTENT
INCREASE IN CONVERSION RATE
MILLIONS OF INBOUND LINKS OPTIMIZED
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