Case Study: Digital Acquisition

iQuanti manages all aspects of digital acquisition for HomeEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel along with a disciplined testing strategy and an insightful reporting and measurement system. The sustained and material growth has made HomeEquity Bank and iQuanti great partners.

The Challenge

Reduction in media spend combined with need for growth.
Limited analytics reporting capabilities.
A more competitive marketplace for keyword bidding.
Need for fast design and build for new digital properties.
Limited available content and need to grow SEO footprint.

The Solution

Paid Acquisition Management – PPC, Display / Remarketing, Social.
Organic Acquisition Management – SEO.
Website and Landing Page Design, Development and Hosting.
Website and Landing Page Experience Optimization.
Analytics tagging, tracking and reporting.
Cross channel optimization.
End to end strategy

%

INCREASE IN LEADS YEAR OVER YEAR

%

REDUCTION IN SPEND YEAR OVER YEAR

%

REDUCTION IN OVERALL BOUNCE RATE

LANDING PAGES: BUILT, HOSTED & OPTIMIZED

"Working with iQuanti has represented a fundamental shift in our approach to reaching our clientele. Their thought leadership has delivered a digital blueprint that has translated into transformational growth for our business."

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