1. How do you measure the success of your marketing efforts across different stages of the customer journey?

A. We primarily focus on top-of-the-funnel metrics like impressions and clicks.
B. We track conversion rates and cost per acquisition across a few key channels.
C. We use multi-channel attribution to understand how different channels contribute to conversions.
D. We employ advanced attribution models, including unified measurement across online and offline touchpoints, to optimize the customer journey holistically.

2. How integrated is your marketing data from various sources?

A. Our data is mostly siloed by channel and platform.
B. We have some level of integration, but it's manual and time-consuming.
C. We use centralized dashboards that pull together data from most channels.
D. We leverage a fully integrated marketing technology stack that enables real-time, cross-channel analytics.

3. How do you optimize your website experience for different audience segments?

A. We provide the same experience for all visitors
B. We have basic segmentation based on geography or device type
C. We use behavioral data to create personalized experiences for key segments
D. We employ AI-driven personalization to dynamically tailor the site experience at an individual level

4. What is your approach to mobile optimization for your website?

A. Our site is accessible on mobile devices, but not optimized
B. Our site is mobile-responsive, adjusting to screen size
C. We design mobile-first, ensuring optimal experience on smartphones
D. We provide app-like experiences on mobile, with advanced features like offline access and push notifications

5. How do you ensure your website's content remains relevant and engaging for your target audience?

A. We update our content periodically based on internal insights
B. We use basic analytics to guide content updates
C. We conduct regular A/B testing to optimize content performance
D. We leverage data-driven content optimization tools and AI to continuously improve relevance and engagement

6. How do you approach keyword research for your SEO strategy?

A. We occasionally research popular keywords in our industry.
B. We systematically research and update our keyword list based on trends.
C. We use advanced tools for keyword research, including long tail and semantic variations.
D. We integrate competitive intelligence and predictive analytics into our keyword strategy.

7. How do you measure the effectiveness of your SEO efforts?

A. We track basic metrics like page rank for a few keywords.
B. We monitor organic traffic, bounce rate, and conversion rates.
C. We use advanced analytics to attribute revenue to SEO efforts and understand user behavior.
D. We employ comprehensive SEO dashboards that integrate with other marketing data for holistic performance analysis.

8. How do you allocate your paid media budget across different platforms and channels?

A. We allocate based on historical spending and gut feel.
B. We use basic performance metrics to guide our budget allocation.
C. We dynamically allocate budgets based on performance and predictive analytics.
D. We employ sophisticated algorithms and machine learning for real-time budget optimization across channels.

9. How sophisticated are your targeting and segmentation strategies for paid campaigns?

A. We use basic demographic targeting.
B. We segment audiences based on demographics and some behavioral data.
C. We use advanced segmentation, including lookalike and psychographic targeting.
D. We leverage real-time data and AI for dynamic micro-segmentation and targeting.

10. How do you measure and optimize the ROI of your paid media campaigns?

A. We measure basic ROI based on spend vs. revenue for each campaign.
B. We use multi-channel attribution to understand campaign contributions to conversions.
C. We employ advanced analytics to measure lifetime value and optimize for profitability.
D. We use predictive modeling and machine learning to continuously optimize campaigns for maximum ROI.