iQuanti Nominated for The Drum Search Awards
One of five companies recognized for best search software Jersey City, NJ, October 23, 2018 – The Drum magazine has nominated iQuanti, a data-driven digital marketing firm, for its 2018 Search Awards. iQuanti was recognized in the Best Search Software category for its...
MediaPost: Consumer Survey Shows Less-Than-Stellar Satisfaction With Search
Only about a third of consumers are consistently satisfied with what they see on search engine results pages (SERPs), an iQuanti survey shows. As reported by MediaPost, 37% of people say they are “very satisfied” with the search experience. Another 56% are...
iQuanti Recognized on the Inc. 5000 List for Fourth Time
JERSEY CITY, N.J., Aug. 16, 2018 — Inc. magazine ranked iQuanti, a data-driven digital marketing firm, on its 37th annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the fourth time that...
Forbes: How Marketers Should Measure Ad Engagement
Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes. Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of...