Street Fight: Voice marketing starts with smart SEO
More than a quarter of American adults regularly use a smart speaker to play music, control their home electronics and conduct searches. Yet fewer than 4% of businesses provide correct information to voice search users – suggesting that there’s a largely...
The Financial Brand: Google’s AI Fact-Checker will scrutinize banking sites for supportive data
Among the most impactful of 2019 Google updates, the AI-powered fact checkers are appearing on more Google search engine results pages (SERPs). Do you know how to optimize your content to get noticed? Serving as one of Google’s trusted sources of information has...
The Financial Brand: Five SEO strategies financial marketers must ditch ASAP
The Search space is constantly evolving. In an effort to make Search work better for the end users (the actual users who use the search engine to look for information), Google is continuously evolving its ranking algorithms. In this scenario where Google constantly...
BAI: How Strategic Search Investments Can Improve Acquisition
The search channel can serve as a powerful driver of both website traffic and acquisition revenue for financial services companies. “Leveraging search helps traditional banks reach consumers in a new way, on a channel they already use. And it proves surprisingly cost...