Admap: iQuanti’s Tony Hooper Talks About the Future of Payments
As the payments space undergoes major upheaval, iQuanti’s Tony Hooper writes for Admap Magazine, transformation will be the watchword in a historically slow-moving industry. Specifically, Tony suggests, it will be digital transformation that will differentiate...
Velocitize Talks: About Privacy, Personalization & the Future of Advertising
“We’re in the age of big data. It’s interesting how the acknowledgement of data now even permeates into pop culture and the lexicon. People understand that they’re being tracked. People understand that data now is being gathered about them. And...
Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted advertising has gotten a bad rap, due in large part to the misuse of personal data by certain actors in the tech industry. But, iQuanti’s Dan Borger writes in Street Fight magazine, there’s a right way to do targeting: one that provides consumers...
Forbes: Changes ahead for Facebook retargeting campaigns?
For digital marketers, retargeting is a highly effective means of driving action. When an internet user sees an ad for a brand with which they had previously interacted, their likelihood of engaging with the ad sharply increases. And Facebook data, which incorporates...