Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale
“One of the biggest challenges that start-ups face”, says Aditya Saxena (VP APAC, iQuanti), “is how to be discoverable.” Growing your brand should be one of your top priorities to ensure continued success and this is where Search optimization can offer your business...
MarketingProfs: CMS Migration – SEO Considerations for Enterprises
Why is it important for enterprises to select the right CMS while considering site migration? What are the SEO considerations to ensure a flawless website migration? iQuanti’s SEO Ninja, Michael Bertini shares his thoughts in “Don’t Let Your CMS Migration Go...
The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble
Google Chrome has followed Safari and Firefox in retiring 3rd party cookies — so what does that mean for the marketers who rely on the audience data that cookies have long provided? iQuanti’s Michael Bertini suggests in The Financial Brand that financial institutions...
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
iQuanti’s Aditya Saxena (VP, APAC) shares his views on the importance of the use of data analytics to drive higher ROI on marketing spends. Determining the best marketing strategy/channel that drives a desired action (be it a form fill, call an executive, visit a...