The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO
As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a...
MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers
The advent of digital neo banks, insurtech, and mobile-only financial services have made a seismic change in the financial sector across the world. Digital banks are reaching out to their target audience through social media and content channels. They are connecting...
AdGully: How Real-time SEO Grows Revenues
Real-time SEO is all about predicting search demand and more importantly being ready. The consumer mindset is shifting fast, and SEOs are struggling to adjust to the demand trends. iQuanti’s Aditya Saxena (SVP, APAC) writes in AdGully, presenting tips on how real-time...
Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business
iQuanti’s Aditya Saxena (VP, APAC) writes in Entrepreneur.com about how a strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel. Enterprises and small businesses in India are increasingly...