iQuanti research on the East Coast Blizzard featured on Digiday
With a massive blizzard coming into the East Coast, iQuanti, a data-driven digital marketing company, has analyzed the digital data on Google searches related to the excessive snowfall. Digiday, a digital media and marketing company, reported on the results. iQuanti...
iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO.com on How and Why Marketing Tech fails to deliver on its promise
Image: Shutterstock Most people have think of advertising and marketing interchangeably and now industry experts who were able to see a clear difference between the two are struggling in finding the difference between ad-tech and marketing-tech. The general...
iQuanti predictions on Golden Globe Award winners featured on Entertainment Weekly
Image: IAN GAVAN/GETTY IMAGES The 73rd Golden Globes are fast approaching, and before this fantastic event takes place it would be interesting to see who the internet predicts will win. iQuanti, a data-driven digital marketing firm, has used its data analytics...
iQuanti CEO Sastry Rachakonda speaks with Marketing Dive on how Social Media Advertizing changed in 2015
Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry...