MediaPost: Pi Day Draws More Consumers’ Attention
Searches for “pi” and “Pi Day” are surging, an iQuanti analysis shows. Marketers at brands like Microsoft, Domino’s, and Newegg are taking advantage by publishing pi-themed deals. Learn what Pi Day means for marketers by reading the full...
MediaPost: Old Content Flagged by Google’s Freshness Update
Notice a drop in organic traffic to your site? Google’s Freshness Update may be to blame. The Google algorithm appears to penalize outdated content, iQuanti strategist Michael Bertini tells MediaPost. Click through to the article to see how much traffic can be...
Michael Bertini feat. in NYTimes’ – Google’s Project Owl
Image courtesy of CreditMinh Uong/The New York Times Google’s Project Owl initiative, which aims to provide “algorithmic update to surface more authoritative content”, has made some people in the industry believe that Google becoming an arbiter of trustworthy news is...
iQuanti’s predictions for the Golden Raspberry Awards (Razzies) featured on I4U News
The Golden Raspberry Awards (‘The Razzies’) are a satirical awards ceremony held in Hollywood, celebrating the worst of the worst movies of the year. Held on the night before the Academy Awards, the Golden Raspberry Awards are presented in an “intentionally tacky...