eMarketer: GDPR Terms a Big Draw for Search Advertisers
As searches increase for information on Europe’s Global Data Protection Regulation, advertisers are taking advantage. Paid search spending on GDPR terms rose more than 2,000 percent in late 2017, eMarketer reports, citing iQuanti and AdGooroo data. See more GDPR...
MediaPost: Companies Conducting More GDPR Compliance Searches
Businesses are looking to ascertain how Europe’s new privacy rules will affect them, an iQuanti analysis suggests. With the General Data Protection Regulation (GDPR) set to come into full force in late May, web searches for “GDPR requirements” and...
CRM Buyer: How B2B Marketing Software Is Being Infused With AI Insights
Marketing platform Demandbase now offers an analytics feature that leverages artificial intelligence, CRM Buyer reports. The site, quoting iQuanti VP Wayne Cichanski, notes that Demandbase is just one software company that is offering AI insights. Read more on how AI...
AdAge: As Full Rollout Approaches, GDPR Searches Surge
Searches around Europe’s Global Data Protection Regulation have spiked in the last year, an iQuanti analysis shows. As reported in AdAge, GDPR searches have risen 172 percent as consumers and businesses seek more information about the forthcoming rules. Read the...