Econtent: 5 Tactics to Win in Mobile SEO
With mobile-first indexing now in force at Google, search-optimizing your mobile pages is more important than ever. Accelerating page load speed and ensuring your mobile content matches your desktop content should be two priority steps, iQuanti’s Michael Bertini...
GeoMarketing: How Marketers Should Be Optimizing for Voice Search Right Now
Voice search is gaining popularity among consumers – and as connected-home devices become even more commonplace, brands may have to take a different approach to search optimization. Because voice platforms are designed around natural language, search optimizing for...
Search Engine Journal: Why You Need to Be Optimizing Content for Search
Syncing content marketing with SEO just makes sense, Lindsey Boyajian writes in Search Engine Journal. Optimizing content for search – and getting your content into Google’s Answer Box results – leads to higher pageviews, increased engagement, and...
How Consumers and Brands Are Responding to the Cambridge Analytica Scandal
In the wake of the revelation that some Facebook user data was improperly accessed by political consulting firm Cambridge Analytica, internet users appear concerned with protecting their privacy. Phrases like “delete facebook account” and “how to...