Responding to COVID-19: Tactics for Financial Marketers
The COVID-19 pandemic has shaken up the world economy. Across industries, we have observed business and consumer behavior seeing massive, unprecedented shifts over the last couple of weeks. At iQuanti, our team has put together a study to provide business leaders and...
Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
Presented below is our analysis of Google’s Q4 2019 earnings from a performance advertising perspective. What are some of the major trends we see evolving here? What do marketers need to know about the factors pushing Google’s growth? In January 2020, Google’s parent...
Facebook, Inc.: Emerging Trends & Features to Watch in 2020
Facebook Inc. Q4 2019 Earnings Report Analysis: Impact & Implications for Enterprise Social Marketers Facebook has had a tumultuous couple of years. Surprisingly, even amidst a parade of serious privacy scandals, litigations and hefty legal settlements, Facebook...
6 Analytics Tactics to Grow Deposits: Tapping into the Potential of Customer Data
Growing deposits is core to the growth and profitability of any bank or credit union. In 2020, deposit growth continues to be a key priority for the U.S. Banking industry. iQuanti’s Vishal Maru (Director – Products & Solutions) shares his insights on how banks and...