Our Blog - iQuanti Insights | iQuanti Digital Marketing Company

Facilitating a Brighter, Dignified Future for All Children

The right to childhood for children from marginalized backgrounds is threatened on several fronts, including inadequate nutrition and healthcare, lack of proper hygiene and sanitation, child abuse, child marriages and child labour, and lack of equitable opportunities...

How iQuanti’s award-winning campaign optimized Paid Search for HomeEquity Bank

iQuanti won the Best Paid Search Campaign award at the 5th International Performance Marketing Awards 2021 for its work with HomeEquity Bank. The awards aim to “showcase the industry’s most innovative and groundbreaking campaigns, companies and individuals.” Teamwork...

We’re back at the office, and loving it!

We won’t lie, calling the past year and a half ‘challenging’ would be an understatement!But we at iQuanti took things head on. We were one of the first movers to allow people to work from home following the principle of “Employee safety first.” We took...

Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19

For Google parent company Alphabet Inc., Q2 2020 marked the first-ever revenue decline since going public. Revenues dipped (by 2% Y-O-Y), but still exceeded street expectations. As the COVID-19 crisis continues to pummel the advertising sector, Google has felt the...

Responding to COVID-19: Evolving Deposits Search Trends

Insights to Help Bank Marketers Understand & Respond to the Changing Customer Needs in the US At iQuanti, we have been constantly monitoring the changes in user’s search demand to help bank marketers understand evolving consumer priorities and adapting their...

5 Ways to Leverage Social Media Marketing in the Age of COVID-19

With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions...