Curating Conversions: Making a LEAP (Landing Experience Accelerator Program)
How Is Your Ad Spend Being Optimized? The exponential growth of digital advertising spending is expected to surpass $600 billion by the end of 2022. While this is a remarkable reflection of how important digital advertising has become in reaching your target...
My iQuanti Journey: How Kerstin stays at the top of her game as a digital marketer
Catching up on “overnight” e-mails from colleagues in Bangalore and preparing for daily client meetings is a typical morning for Kerstin Baker-Ash, Senior Director of Client Services at iQuanti. Most of Kerstin’s clients are in financial services and B2B verticals in...
Paid search marketers’ quick guide to automation management
Best practices for leveraging Google Ads automations to drive marketing goals Paid search marketing automation is evolving at pace. New Google Ads automations such as Smart Bidding, responsive search ads, OptiScore, and Performance Max have taken routine, repetitive...
Five ways paid search marketers can add strategic value in the age of automation
How leading marketers are using Google Ads automation and data to supercharge growth Is automation in Google Ads eating up the role of marketers? The answer is yes – but only the cumbersome, repetitive tasks, leaving marketers free to focus on strategic, high-value...