Your Ultimate Paid Search Evaluation Checklist
Paid search advertising is one of the quickest and most cost-effective ways to reach your customers before your competitors do. A good paid search strategy can help you target your audience accurately, drive relevant traffic to your website, and increase conversions....
Measuring Marketing Success in a Cookieless World
Measuring Marketing Success in a Cookieless World 15 Jun, 2023 AuthorsShaubhik Ray, Prinicipal Data Architect, iQuantiVinod Kumar, Senior Manager, Digital Analytics iQuanti The ability to leverage consumer data to gain insights is a key advantage of digital marketing....
My iQuanti Journey: Connecting the dots with Vishal Maru
“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years,...
Mistakes to Avoid While Migrating to GA4
In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024....