3 Ways to Improve Your Google Ads Optimization Score

3 Ways to Improve Your Google Ads Optimization Score

Google has introduced the Google Ads optimization score, a new addition to the Ads interface viewable in your account’s recommendation tab. The new feature indicates how well your account is performing and gives recommendations on what you can do to improve your...
Why Hyper-Personalization is the Future of Digital Marketing

Why Hyper-Personalization is the Future of Digital Marketing

The age of hyper-personalization is here. Enterprises are moving towards understanding individual customers and delivering digital experiences especially crafted to meet their interests, needs and relationship with their organization. What is hyper-personalization?...
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