Team iQuanti
Digital Marketing Insights from : Team iQuanti
My iQuanti Journey: Connecting the dots with Vishal Maru
“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years,... read more
How iQuanti is driving a seamless GA4 migration for a car rental major
The Client One of the best-known car rental brands in the world, with offices across the globe The Challenge In March 2022, Google announced that it was sunsetting Universal Analytics (UA) by July 1, 2023, and replacing it with Google Analytics 4 (GA4), the next... read more
Curating Conversions: Making a LEAP (Landing Experience Accelerator Program)
How Is Your Ad Spend Being Optimized? The exponential growth of digital advertising spending is expected to surpass $600 billion by the end of 2022. While this is a remarkable reflection of how important digital advertising has become in reaching your target... read more