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eMarketer: GDPR Terms a Big Draw for Search Advertisers

eMarketer: GDPR Terms a Big Draw for Search Advertisers

As searches increase for information on Europe’s Global Data Protection Regulation, advertisers are taking advantage. Paid search spending on GDPR terms rose more than 2,000 percent in late 2017, eMarketer reports, citing iQuanti and AdGooroo data. See more GDPR... read more