Team iQuanti
Digital Marketing Insights from : Team iQuanti
How Consumers and Brands Are Responding to the Cambridge Analytica Scandal
In the wake of the revelation that some Facebook user data was improperly accessed by political consulting firm Cambridge Analytica, internet users appear concerned with protecting their privacy. Phrases like “delete facebook account” and “how to... read more
The Massive Opportunity in AI-Powered Marketing
Artificial intelligence has great promise in digital marketing. AI is well-suited to recognizing patterns and flagging outliers. That’s a powerful capability at a time when marketing campaigns produce thousands or millions of data points. In the not-too-distant... read more
Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google continues to evolve its algorithm. The company’s search engine results pages (SERPs) now provide users with word definitions, map results, equations, translations, and more. There’s little doubt that more relevant results benefit the consumer. But... read more