Team iQuanti
Digital Marketing Insights from : Team iQuanti
The Financial Brand: Five SEO strategies financial marketers must ditch ASAP
The Search space is constantly evolving. In an effort to make Search work better for the end users (the actual users who use the search engine to look for information), Google is continuously evolving its ranking algorithms. In this scenario where Google constantly... read more
The 3 content types your banking website needs right now
Be honest: How well does your enterprise content strategy match your customers’ needs? It’s likely that your site already features high-quality content on your acquisition pages. Many tools are available to help marketers refine calls to action, A/B test... read more
BAI: How Strategic Search Investments Can Improve Acquisition
The search channel can serve as a powerful driver of both website traffic and acquisition revenue for financial services companies. “Leveraging search helps traditional banks reach consumers in a new way, on a channel they already use. And it proves surprisingly cost... read more