Team iQuanti, Author at iQuanti Performance Marketing Agency

Forbes: Changes ahead for Facebook retargeting campaigns?

For digital marketers, retargeting is a highly effective means of driving action. When an internet user sees an ad for a brand with which they had previously interacted, their likelihood of engaging with the ad sharply increases. And Facebook data, which incorporates... read more

What is CRO (Conversion Rate Optimization) and why do you need it?

What is CRO? Conversion rate optimization, or CRO, is the practice of enhancing a web page or an entire website to maximize conversion actions – i.e., purchases, form fills or phone calls. Any business can improve their website performance with CRO. Some of the... read more

Father’s Day 2019: Here are some of our favorite social campaigns this year

We work with many brands on developing brand and product stories that help transform their identity and presence. We also work with them to connect with their customers through targeted placements across online channels. We are programmed to look with a curious (and... read more

Holistic Search: Integrating SEO and PPC in your enterprise search strategy

What is holistic search? Holistic search refers to a search strategy that integrates paid search and SEO to maximize “shelf space” on search engine results pages (SERPs) for all of your target keywords, across the entire customer journey. By running your... read more

Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum

Recruiting is much like engaging consumers along the path to purchase – with the only difference being that the “customer” is instead a prospective employee. That’s why recruiters and HR professionals should think like digital marketers, iQuanti CEO... read more

Team iQuanti

Digital Marketing Insights from : Team iQuanti

Forbes: Changes ahead for Facebook retargeting campaigns?

What is CRO (Conversion Rate Optimization) and why do you need it?

Holistic Search: Integrating SEO and PPC in your enterprise search strategy

Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum

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